The City of Troy, New York, "Where Henry Hudson Turned Around."

Friday, June 22, 2007


If you're like us, you can't wait six months for Smith & Jones to unwrap Phase I of the new Troy Branding campaign (ie. Harry's re-election campaign). So, we thought we'd get a jump on it.

First things first: We need a theme and a face to portray that theme. A figure that people will immediately associate with Troy, NY.

The Uncle Sam theme has been played before and we shouldn't be shelling out major dollars for another variation on that theme. However, it's bound to come up so let's take a look at what our PR people came up with:

Say hello to Aunt Sammi. Could she be the new face of Troy? Aunt Sammi enjoys clumsly political intimidation, Special Prosecutors, using city resources for political purposes and Canasta.

Or, a dose of reality:

Meet Cracky McNasty. Cracky enjoys short, profitable car rides, day trading and Stravinsky.

Or, shall we pursue the Renaissance theme:


If someone spray paints "Conroy for Mayor" or "Tutunjian for Mayor" on the exterior of their home, is that a political sign? Is a sign permit still needed in that situation?

You have forty-five minutes and may!

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