The City of Troy, New York, "Where Henry Hudson Turned Around."

Wednesday, May 23, 2007


The last time "branding" came up it was after a few of us downed a fifth of Tequila followed by a Ketamine chaser (luckily, the fire had died down and we couldn't find the irons).

Until now.

The city, in conjunction with the Troy Redevelopment Foundation, a group of non-profit organizations within the city, retained the River Street branding firm of Smith & Jones to spearhead the campaign. The Redevelopment Foundation will pay $135,000 for the first phase, which should be completed within six months.

Within six months? Around election time? Looks like Harry just added 135k to the campaign coffers all courtesy of not-for-profits. Sweet deal, that.

A brand is a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

The Troy Polloi knows all about branding and we're sad that the Mayor didn't approach us first. Nonetheless, we will be putting together some ideas for branding Troy and they'll be free of charge if the city decides to use those ideas.

For instance:

We're not saying we have to go with that theme. It's just one possibility. More ideas are coming up. Feel free to submit your own.

In other news, one of our favorite Republicans has made the news.

Jim deSeve has an interesting article.

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